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Moore, Joann L.; Cruce, Ty – ACT, Inc., 2017
Recent research suggests that the use of student search services is an effective part of a college's student marketing and recruitment strategy. What is not clear, however, is whether participating in a search service is an effective part of a student's college search strategy. To address this question, we exploit a recent change in the choice…
Descriptors: College Students, Marketing, Student Recruitment, Decision Making
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Nichols, Timothy; Ailts, Jacob; Chang, Kuo-Liang – Honors in Practice, 2016
This study gathered, analyzed, and compared perspectives of students who were honors-eligible but never began the program, students who began in honors and discontinued their enrollment, and those who were persisting in honors. Broadly speaking (and not surprisingly), the responses of students persisting in honors reflected the most positive…
Descriptors: Higher Education, College Students, School Holding Power, Honors Curriculum