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Direct linkChong, Yit Sean; Ahmed, Pervaiz K. – Studies in Higher Education, 2015
With the globalisation of the higher education industry, service quality in the higher education services is seen as a vital factor in determining a university's competitive advantage. The purpose of this study is to extend current conceptualisation of quality research in higher education by investigating the influence of self-determination and…
Descriptors: Foreign Countries, College Students, Student Motivation, Student Attitudes
Shillingford, Shani; Karlin, Nancy J. – New Horizons in Adult Education & Human Resource Development, 2013
This article examines the role of intrinsic motivation in the academic pursuits of nontraditional students. The Academic Motivational Scale (AMS) was administered to 35 undergraduate students, 6 males and 29 females, aged 25 to 49 to explore their motivational orientations in choosing to attend college. The results of the study show that…
Descriptors: Student Motivation, Incentives, College Attendance, Nontraditional Education
