Textbooks in Management, Marketing and Finance: An Analysis of Readability.

Gallagher, Daniel J.; Thompson, G. Rodney

Notes FAQ Contact Us

Back to results

ERIC Number: EJ257451

Record Type: Journal

Publication Date: 1982-Jan

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Textbooks in Management, Marketing and Finance: An Analysis of Readability.

Gallagher, Daniel J.; Thompson, G. Rodney

Journal of Business Education, v57 n4 p149-51 Jan 1982

Examines the readability of texts in basic junior level college courses in the fields of management, marketing, and finance. The readability model is described, along with its application and results. Specific texts and how they fared are listed in accompanying tables. (CT)

Descriptors: Business Administration, Business Education, Marketing, Postsecondary Education, Readability, Textbook Evaluation

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Assessments and Surveys: Flesch Reading Ease Formula

Grant or Contract Numbers: N/A

Author Affiliations: N/A