This paper describes an innovative Principles of Marketing course design and delivery which matches learning and teaching styles, while reducing multi-section variation. Value co-creation is encouraged by instructors and students collaborating in the creation of customized learning experiences which facilitates both teaching style and learning…

Recent research on the learning process has shown that students tend to learn in different ways and that they prefer to use different teaching resources as well. Many researchers agree on the fact that learning materials shouldn't just reflect of the teacher's style, but should be designed for all kinds of students and all kind of learning styles.…

Discussion of group work projects in higher education focuses on a comparison of the performance of student groups formed randomly, with those formed using the Honey and Mumford learning styles questionnaire. Describes results that indicate no significant difference in student performances and considers the relationship to the Kolb model.…