Purpose: The purpose of this study is to develop a model of motives and career choice based on learning styles in order to apply the model in teaching business. Although the relationship between learning and McClelland's (1961) three motives (achievement, affiliation, and power) as confirmed that motives are "learned," little research…

This article focuses on an educational versus psychological definition of learning styles and offers a rationale for matching student and teacher style based upon this definition. A survey of various matching approaches is provided along with a classification chart that visually differentiates among alternative matching strategies. The Learning…