This paper describes an innovative Principles of Marketing course design and delivery which matches learning and teaching styles, while reducing multi-section variation. Value co-creation is encouraged by instructors and students collaborating in the creation of customized learning experiences which facilitates both teaching style and learning…

A nontraditional degree program for adult students at Southwest Texas State University instituted a bulletin board system (BBS) in support of required courses in both the undergraduate and graduate degree programs to provide information, communication, and mentoring. The BBS was especially useful to students in preparing their portfolios of life…