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Direct linkMicheaux, Andrea; Bosio, Birgit – Journal of Marketing Education, 2019
As firms gather increasing amounts of data, the question of how future marketers can use these data to make their marketing more relevant and to make a strategic difference remains. However, students may feel uncomfortable about information systems and database technology, which they may perceive as complex and dry. This case describes how the…
Descriptors: Teaching Methods, Marketing, Data Analysis, Course Descriptions
Peer reviewedKnight, Kim H.; Elfenbein, Morton H.; Martin, Matthew B. – Sex Roles: A Journal of Research, 1997
Examines relationship between Connected and Separate Knowing dimensions of Knowledge Styles Inventory (K. Knight and others, 1994) and learning modes of A. Kolb (1984), formal operational reasoning (B. Inhelder and J. Piaget, 1958, 1975; G. Tobin and W. Capie, 1981), and vocabulary and abstract thinking abilities (W. Shipley, 1940). Findings…
Descriptors: Abstract Reasoning, Data Analysis, Educational Research, Higher Education
Download full textWhyte, Michael; And Others – 1996
This paper highlights extensive previous research on cognitive learning style and describes an investigation of correlated cognitive learning style testing of 107 United States Air Force cadets and officers. The investigation set out to determine whether a multidimensional construct for individuals could be identified, allowing instruction to be…
Descriptors: Armed Forces, Cognitive Psychology, Cognitive Style, Comparative Analysis
