The fact that the future of a nation lies in the hands of its knowledgeable, technologically skilled, and civilized citizens is irrefutable. Secondary schools are primary centers for acquiring academic excellence as well as essential life skills. With each student being unique in his ability, learning styles, and social background, diverse…

This paper describes an innovative Principles of Marketing course design and delivery which matches learning and teaching styles, while reducing multi-section variation. Value co-creation is encouraged by instructors and students collaborating in the creation of customized learning experiences which facilitates both teaching style and learning…