The first year accounting college course is considered a gatekeeper course. If a student fails this course, it could affect their entire degree program (Duchac & Amoruso, 2012). In addition, it might preclude them from employment opportunities in the accounting profession (Pratt, 2013; Bureau of Labor Statistics, U.S. Department of Labor,…

This study tested two cognitive models, learning styles and dual coding, which make contradictory predictions about how learners process and retain visual and auditory information. Learning styles-based instructional practices are common in educational environments despite a questionable research base, while the use of dual coding is less…

Advocates of modality preference posit that individuals have a dominant sense and that when new material is presented in this preferred modality, learning is enhanced. Despite the widespread belief in this position, there is little supporting evidence. In the present study, the authors implemented a Morse code-like recall task to examine whether…

A questionnaire to assess verbal and visual learning styles was developed based on the Verbalizer-Visualizer Questionnaire and analyzed, using a total of 477 college students in three studies. The three scales developed had adequate reliability and construct validity. The verbal learning style was most strongly correlated with verbal ability, but…