This study tested two cognitive models, learning styles and dual coding, which make contradictory predictions about how learners process and retain visual and auditory information. Learning styles-based instructional practices are common in educational environments despite a questionable research base, while the use of dual coding is less…

A questionnaire to assess verbal and visual learning styles was developed based on the Verbalizer-Visualizer Questionnaire and analyzed, using a total of 477 college students in three studies. The three scales developed had adequate reliability and construct validity. The verbal learning style was most strongly correlated with verbal ability, but…