As firms gather increasing amounts of data, the question of how future marketers can use these data to make their marketing more relevant and to make a strategic difference remains. However, students may feel uncomfortable about information systems and database technology, which they may perceive as complex and dry. This case describes how the…

This study examined the relationship between pre-service teachers' constructivist teaching and their learning styles based on Kolb's Experiential Learning Theory. The Learning Styles Inventory-3 was administered at the beginning of the semester to determine preferred learning style. The Constructivist Teaching Evaluation Form was filled out by…

Business educators have been challenged to provide a learning experience that prepares graduates to successfully compete in a dynamic business environment. The insistence on building demonstrable competencies prior to entering the workforce has led to a shift in the academic community. Experiential learning has gone from the uncommon, exceptional…

Presents a discussion of learning styles by Lynn Curry, Rick Daly, Ashley Fields, Peter Honey, David Kolb, Patrick O'Brien and Gary Salton. Addresses learning style theories, style predictability, whether to teach exclusively to one style, and ways to make use of learning styles in corporate settings. (Author/JOW)

Kolb's Experiential Learning Theory describes how learners see and interpret information. Past studies have analyzed learning styles of certain professions and majors. This study evaluated whether student learning styles differ by major. The Marshall and Merritt Learning Style Inventory was completed by 531 students. Differences were found in…

Assessed Kolb learning styles and neo-Piagetian development levels of students who then completed a lecture/lab course with either inquiry or expository instructional methods. The predicted interaction between Kolb's thinking/feeling learning dimension and instructional method was not found, while thinking/feeling dimension and developmental level…

This study gathered information about the personal teaching theories, learning styles, and teaching methods and techniques of instructors in a business setting. Results of the study and principles derived from research on faculty development are reflected in a proposed intervention model which is designed to improve instructor skills. (MBR)

Describes the learning style inventory and learning cycle developed by David Kolb. Discusses the learning cycle's four stages as concrete experience, reflective observation, abstract conceptualization, and active experimentation. Offers an example from a chemical engineering class in which Kolb's ideas are used in an effort to improve instruction.…

This paper highlights extensive previous research on cognitive learning style and describes an investigation of correlated cognitive learning style testing of 107 United States Air Force cadets and officers. The investigation set out to determine whether a multidimensional construct for individuals could be identified, allowing instruction to be…