As firms gather increasing amounts of data, the question of how future marketers can use these data to make their marketing more relevant and to make a strategic difference remains. However, students may feel uncomfortable about information systems and database technology, which they may perceive as complex and dry. This case describes how the…

This study examined whether the Turkish high school social sciences major students would feel adequate and fit in a technology-enhanced educational environment, particularly in history classrooms. To this extent, this study investigated high school students' level of proficiency in technology-use and their attitudes toward the use of educational…