A Comparison of Personality Characteristics of Marketing Teacher Education Majors to Educational and Marketing Personnel.

Elias, John E.; Elias, Julie A.

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ERIC Number: EJ440605

Record Type: Journal

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

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A Comparison of Personality Characteristics of Marketing Teacher Education Majors to Educational and Marketing Personnel.

Elias, John E.; Elias, Julie A.

Marketing Educators' Journal, v16 p23-34 1990

The personality types of 89 students majoring in marketing education were determined using the Myers-Briggs Type Indicator and compared to 649 high school teachers, 344 marketing education teachers, 83 marketing personnel, and 1,750 sales personnel. The students were more extraverted and sensing than the teachers and not significantly different from marketing/sales personnel. (JOW)

Descriptors: Higher Education, Individual Characteristics, Majors (Students), Marketing, Personality Traits, Preservice Teacher Education, Sales Workers, Secondary School Teachers, Tables (Data)

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Identifiers - Assessments and Surveys: Myers Briggs Type Indicator

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Author Affiliations: N/A