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Schneider, Daniel; Harknett, Kristen – Sociological Methods & Research, 2022
In this article, we explore the use of Facebook targeted advertisements for the collection of survey data. We illustrate the potential of survey sampling and recruitment on Facebook through the example of building a large employee--employer linked data set as part of The Shift Project. We describe the workflow process of targeting, creating, and…
Descriptors: Social Media, Data Collection, Advertising, National Surveys
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Vuolo, Mike – Sociological Methods & Research, 2017
Often in sociology, researchers are confronted with nonnormal variables whose joint distribution they wish to explore. Yet, assumptions of common measures of dependence can fail or estimating such dependence is computationally intensive. This article presents the copula method for modeling the joint distribution of two random variables, including…
Descriptors: Sociology, Research Methodology, Social Science Research, Models