Designing university counseling services around variables that correlate with school success and help-seeking behavior might allow for better use of counseling resources. This study investigated whether noncognitive variables identified as being related to student success were predictive of whether black students and white students would seek help from a university counseling center and, if so, the type of help they would seek. The Non-Cognitive Questionnaire (NCQ) measured the variables of: (1) positive self-concept; (2) realistic self-appraisal; (3) understanding and ability to deal with racism; (4) preference for long-term goals over short-term immediate needs; (5) availability of a strong support person; (6) successful leadership experience; (7) demonstrated community service; and (8) nontraditional knowledge acquired. The NCQ was administered to 2,990 incoming college freshmen. The results revealed that, for blacks, understanding racism, community service, low self-confidence, and a lack of long range goals were associated with their seeking help from the university counseling center. For whites, seeking help was related to having a strong support person, long range goals, and a more negative self-concept. The results also showed that the NCQ was related to which year in school students sought counseling and the type of counseling sought. Results varied by race. (Author/NB)