The Rokeach free-equality model of political idealogies was explored within the context of the 1968 American presidential campaign. The data were interpreted as indicating that the basic value dimension in American political life is an equalitarian one, with variations ranging from democratic socialist to capitalist. (Author/JB)

Nuclear confrontation between the superpowers would clearly change the world in catastrophic ways. The purpose of this study was to identify differences in the value priorities of individuals who spontaneously expressed a concern about nuclear war and those who did not. A written questionnaire was administered to adolescents (N=5,435) from grades…

A study examined the relationship between social and material values and attitudes toward television advertising. Using the Rokeach Value Survey Form E, 157 Canadian college students ranked the 18 terminal and 18 instrumental values in order of their importance as guiding principles for life. The values were classified as either material, social,…