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Direct linkLange, Tyana – ProQuest LLC, 2016
Institutions of higher education (IHEs) are competing to recruit students in a crowded market with the number of colleges on the increase and the number of high school seniors declining. IHEs are looking for effective ways to recruit students and increase retention and graduation rates. Relationship marketing (RM) is an approach from business that…
Descriptors: Role, Marketing, Higher Education, Student Recruitment
Peer reviewedMorgan, Yvette; Sinatra, Richard; Eschenauer, Robert – Education and Urban Society, 2015
Described is a 4-year model of a Gaining Early Awareness and Readiness for Undergraduate Program (GEAR UP) offered to 294 academically and economically disadvantaged students and their parents during in- and out-of-school time activities through partnerships forged with school personnel and community-based agencies. In an urban high school where…
Descriptors: Graduation Rate, Disadvantaged Youth, High School Students, Minority Group Students
