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Direct linkLange, Tyana – ProQuest LLC, 2016
Institutions of higher education (IHEs) are competing to recruit students in a crowded market with the number of colleges on the increase and the number of high school seniors declining. IHEs are looking for effective ways to recruit students and increase retention and graduation rates. Relationship marketing (RM) is an approach from business that…
Descriptors: Role, Marketing, Higher Education, Student Recruitment
Download full textKobrin, Jennifer – College Entrance Examination Board, 2001
SpringBoard is a program in Mathematics and English Language Arts for students in grades 6 through 12. The College Board first began work on developing rigorous instructional content and assessments in the early 1990s through a program called Pacesetter. While the original focus of Pacesetter was 4th year high school courses, Pacesetter users…
Descriptors: Program Evaluation, Educational Research, High Schools, Secondary School Curriculum
