Institutions of higher education (IHEs) are competing to recruit students in a crowded market with the number of colleges on the increase and the number of high school seniors declining. IHEs are looking for effective ways to recruit students and increase retention and graduation rates. Relationship marketing (RM) is an approach from business that…

This mixed-methods study reports psychometric properties of the 34-item Reasoning about P-values and Statistical Significance (RPASS) scale. RPASS is being designed as a research tool to assess effects of teaching methods on students' inferential reasoning. During development (Phase I), two graphical scenarios and 12 items were added to the scale,…

This dissertation uses a mixed-methods design to examine persistence into the second year by students' parental education level. The institution selected for this dissertation is Temple University, a large, urban, public university in the Northeast. Using Tinto's (1993) model of student departure as a conceptual framework, the quantitative…

This investigation examined the Praxis I perceptions of Black undergraduate Education majors seeking admission into the Teacher Education Program at a historically Black university. Participants were 52 students conveniently selected from an Introduction to Teacher Education course where preparation for the Praxis I is emphasized. Academic…