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Direct linkLange, Tyana – ProQuest LLC, 2016
Institutions of higher education (IHEs) are competing to recruit students in a crowded market with the number of colleges on the increase and the number of high school seniors declining. IHEs are looking for effective ways to recruit students and increase retention and graduation rates. Relationship marketing (RM) is an approach from business that…
Descriptors: Role, Marketing, Higher Education, Student Recruitment
Peer reviewedThompson, Meredith Myra; Braude, Eric John – Journal of Educational Computing Research, 2016
The assessment of learning in large online courses requires tools that are valid, reliable, easy to administer, and can be automatically scored. We have evaluated an online assessment and learning tool called Knowledge Assembly, or Knowla. Knowla measures a student's knowledge in a particular subject by having the student assemble a set of…
Descriptors: Computer Assisted Testing, Teaching Methods, Online Courses, Critical Thinking
Graham, Anthony – Negro Educational Review, 2013
This investigation examined the Praxis I perceptions of Black undergraduate Education majors seeking admission into the Teacher Education Program at a historically Black university. Participants were 52 students conveniently selected from an Introduction to Teacher Education course where preparation for the Praxis I is emphasized. Academic…
Descriptors: Black Colleges, Student Attitudes, Education Majors, College Applicants
Buchwitz, Brian J.; Beyer, Catharine H.; Peterson, Jon E.; Pitre, Emile; Lalic, Nevena; Sampson, Paul D.; Wakimoto, Barbara T. – CBE - Life Sciences Education, 2012
Undergraduates entering science curricula differ greatly in individual starting points and learning needs. The fast pace, high enrollment, and high stakes of introductory science courses, however, limit students' opportunities to self-assess and modify learning strategies. The University of Washington's Biology Fellows Program (BFP) intervenes…
Descriptors: Undergraduate Students, College Science, Science Education, Intervention
