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Exploring Antecedents of Performance Differences on Visual and Verbal Test Items: Learning Styles versus Aptitude
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Bacon, Donald R.; Hartley, Steven W. – Marketing Education Review, 2015
Many educators and researchers have suggested that some students learn more effectively with visual stimuli (e.g., pictures, graphs), whereas others learn more effectively with verbal information (e.g., text) (Felder & Brent, 2005). In two studies, the present research seeks to improve popular self-reported (indirect) learning style measures…
Descriptors: Cognitive Style, Test Items, Individual Differences, Mathematical Aptitude