Gumenik and Glass (1970) claimed to have shown a reversed form of Stroop interference in which implicit naming responses to irrelevant colors delay the reading of color words combined with the colors. In their study, a legibility reduction that did not affect color visibility was interpreted as increasing this interference from color-naming to the…

A discrete color naming paradigm was used in two experiments examining activation along orthographic and phonological dimensions in visual and auditory word recognition. Subjects were 80 college students who were presented with a prime word, either auditorally or visually, followed 200 milliseconds later by a target word printed in a color. The…

When Chinese adults tried to name the color of characters which represented conflicting color words, they showed greater interference than did English speaking readers of the same task in English. This effect cannot be attributed to bilingualism. There may be fundamental differences in the perceptual demands of reading Chinese and English.…