Gumenik and Glass (1970) claimed to have shown a reversed form of Stroop interference in which implicit naming responses to irrelevant colors delay the reading of color words combined with the colors. In their study, a legibility reduction that did not affect color visibility was interpreted as increasing this interference from color-naming to the…

A discrete color naming paradigm was used in two experiments examining activation along orthographic and phonological dimensions in visual and auditory word recognition. Subjects were 80 college students who were presented with a prime word, either auditorally or visually, followed 200 milliseconds later by a target word printed in a color. The…

The review summarizes empirical findings and theoretical views related to the Stroop color-word phenomenon, in which naming of a color is disrupted and delayed by the presence of an "irrelevant" word denoting a color different from the color patch. It was deemed important to increase awareness of this phenomenon, since it involves basic…