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Tanenhaus, Michael K.; And Others – 1980
A discrete color naming paradigm was used in two experiments examining activation along orthographic and phonological dimensions in visual and auditory word recognition. Subjects were 80 college students who were presented with a prime word, either auditorally or visually, followed 200 milliseconds later by a target word printed in a color. The…
Descriptors: Auditory Perception, College Students, Decoding (Reading), Reaction Time

Biederman, Irving; Tsao, Yao-Chung – Cognitive Psychology, 1979
When Chinese adults tried to name the color of characters which represented conflicting color words, they showed greater interference than did English speaking readers of the same task in English. This effect cannot be attributed to bilingualism. There may be fundamental differences in the perceptual demands of reading Chinese and English.…
Descriptors: Alphabets, Bilingualism, Cerebral Dominance, Chinese