This courseware evaluation rates the Marketing: Managing the Marketing Mix program developed by Control Data Limited. (This program--not contained in this document--is designed to introduce decisions made by marketing managers during the implementation phase of marketing.) Part A describes the program in terms of subject area (marketing, decision…

This report is designed to provide practical assistance to government officials and librarians responsible for the planning, creation, and development of national library services. Based on a number of authoritative studies and a broad consensus among experts, including directors of national libraries, these guidelines give special attention to…

Discusses Computer Sciences Corporation's (CSC) philosophy, objectives, and management principles which provide framework for its training and development programs; describes CSC's corporate and division-level training and development programs; presents a case study of one division-level course's development, implementation, and evaluation; and…

A survey of library directors and assistant/associate directors at the 19 campuses of California State University (CSU) revealed a number of factors mitigating against the implementation of assessment center programs for the development of academic library managers. Respondents were asked in a questionnaire to describe their attitudes toward…

Describes a study that examined continuing professional development activities, needs, and aspirations of Australian special librarians and information center managers. The extent and nature of organizational support, educational activities and professional involvement of those interviewed, and participants' perceptions of present and future needs…

Technological, social, legal, economic, educational and political advances have greatly affected the management of staff who have had to adapt to such developments as networking, the independence of educational institutions, income generation, compulsory competitive tendering, quality management and user consultation. This book is a guide to staff…

Several consultants address the issue of competencies required of professional librarians for the effective management of the automation process. Highlights include formal and professional ongoing education and the need for technical training and problem solving skills to enable librarians to evaluate and develop library systems effectively.…

Several online vendors discuss the educational and training requirements needed by professional librarians to manage the automation process effectively, including communication and management skills, a commitment to ongoing education, and the ability to evaluate capacities of future systems rather than expert knowledge of current systems.…

This book offers practical advice to school library media specialists for developing and improving leadership skills. It is asserted that societal crises like illiteracy, poverty, alienation, and socioeconomic divisions make librarians "ecologists" of the mind. Librarians ensure equitable access to others' insights into life's concerns, and…