Ideal for faculty and administrators looking to blend business education and the liberal arts, this toolkit combines exemplary syllabi from 26 leading institutions with step-by-step strategies to advocate successfully for curricular innovation. Conceived with comprehensiveness in mind, these resources cover both inspiration and implementation for…

This guide was designed for use by marketing education teacher-coordinators and administrators in implementing marketing education programs. The document includes the following: an overall picture of administrative responsibilities related to high quality programs, guidelines and forms needed to deliver effective instruction, resources and…