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Download full textBrekke, Elaine, Comp. – 1994
This document contains the results of a 1994 survey on the use of user surveys by ARL (Association of Research Libraries) members. Of the responding libraries, 68% had conducted user surveys in the last 5 years. A number of these libraries (20%) reported conducting surveys at regular intervals ranging from every year to every five years. The…
Descriptors: Academic Libraries, Higher Education, Library Associations, Library Collections
Wolfe, Lisa A. – 1997
This book provides an introduction to basic communications concepts, a step-by-step process for developing and implementing a library public relations/communications plan, and descriptions of effective library communications tools and strategies. Detailed examples of the application of solid communications planning in school, public, academic, and…
Descriptors: Audience Analysis, Communications, Community Involvement, Institutional Advancement
Turner, Anne M. – 1997
In order to meet today's financial challenges, libraries must be ready, willing, and able to enter the arena of politics and compete for scarce public funding. This book offers librarians, library workers, trustees, and friends' organizations practical advice, case studies, and step-by-step guidance for evaluating the existing local political…
Descriptors: Advocacy, Case Studies, Community Action, Fund Raising
