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Muther, Connie – Educational Leadership, 1985
Presents information on textbook design and marketing practices, and their consequences for textbook content; recommends that selection committees firmly define the role of the textbook in curriculum, and adapt published materials to their school system's unique requirements. (MCG)
Descriptors: Curriculum Design, Curriculum Problems, Elementary Secondary Education, Marketing

Altbach, Philip G. – Chinese University Education Journal, 1989
Describes the process of textbook development and production. Notes that textbook production has become a multinational business, and that textbooks used in developing nations are frequently produced elsewhere and may reflect foreign values. Emphasizes that major academic systems located in industrialized nations dominate research on education and…
Descriptors: Developing Nations, Elementary Secondary Education, Higher Education, International Organizations

Tani, Masaru; And Others – Social Education, 1993
Reports on a study trip by 13 U.S. social studies educators and publishers to Japan. Compares development, marketing, and selection of textbooks in the United States and Japan. Concludes that both nations should improve textbooks and textbook selection processes. (CFR)
Descriptors: Educational History, Elementary Secondary Education, Foreign Countries, Government School Relationship

Theil, Elvira – Babel: Australia, 1997
Evaluates the first stage of "Lernpunkt Deutsch," a new three-stage German course designed for upper elementary and early secondary school. Describes the publisher's package of materials and the appropriateness of the course, utility of the different package elements, format of the materials, and assesses whether the course provides pedagogically…
Descriptors: Course Organization, Elementary Secondary Education, German, Grammar

Osborn, Jean H.; And Others – Educational Leadership, 1985
Discusses the applicability of research into cognitive schemas, metacognition, instructional design, and learning strategies to textbook creation; the value of well-structured, coherent, and focused texts; readability formulas, narrative characteristics, science and social studies texts, glossaries, dictionaries, teachers' manuals, and practice…
Descriptors: Basal Reading, Coherence, Elementary Secondary Education, Instructional Design

Denton, Karen L.; Muir, Sharon Pray – Social Education, 1994
Asserts that, since the civil rights movement of the 1960s, social studies textbooks have changed to reflect a multicultural perspective. Encourages primary-level teachers to supplement instruction with visual aids that represent ethnic groups in positive ways. (CFR)
Descriptors: Blacks, Cultural Pluralism, Educational Strategies, Elementary Education