Organized action need not depend on group consensus. Karl Weick's theory argues that only minimal shared understanding is needed and that common ends and shared meanings may be outcomes of organized action, not prerequisites. This paper reveals four communication mechanisms that generate and sustain equifinal meaning (multiple routes to a single…

This guide discusses the use of focus groups in marketing research for higher education. It describes the differences between qualitative and quantitative research, and examines when it is appropriate to use focus group research, when it is not, and why. The guide describes a step-by-step approach in how to plan, formulate, moderate, and report…

Research in educational administration needs a coherent empirical base for a comprehensive, ecologically valid theory of administration. This paper describes Roger Barker's Behavior Setting Theory and promotes it as a broad-based conceptual framework for research on educational administration. (Author/TE)

This monograph describes how to design cash incentive programs in higher education as a way to help employees achieve their best productivity and as the most cost-effective way to communicate and stimulate the work behaviors that the institution values. Including a mentoring role as part of recognition of model departments or model managers not…