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Hardy, Lawrence – American School Board Journal, 1999
School districts are being offered sponsored curriculum materials from various corporations that contain samples of the companies' products. Marketing contracts with beverage companies are another way advertising is entering schools. School board members' choices are complicated by the pressure to do more with less. A sidebar recounts the decision…
Descriptors: Board of Education Policy, Business, Elementary Secondary Education, Marketing
Sugar, Leslye Donner – Currents, 1986
Humor in college and university publications is helping editors and designers communicate to target audiences. Successful campus punmakers are identified at LaGuardia Community College, Brigham Young University, and Johns Hopkins. (MLW)
Descriptors: Advertising, Captions, Commercial Art, Creativity
Oldsen, Carl F. – 1983
A project was conducted for the following purposes: (1) to develop a workshop training package to prepare vocational education teachers to use vocational subject-specific modules; (2) to train those teachers to use the workshop package; (3) to conduct field tests of the metric modules with experimental and control groups; (4) to analyze, describe,…
Descriptors: Auto Mechanics, Distributive Education, Field Tests, Inservice Teacher Education