This book examines dominant discourses in values education globally. It critiques dominant discourses and debates pertaining to values education and cultural identity, set against the current backdrop of growing social stratification and unequal access to quality education. It addresses discourses concerning globalisation, ideologies and the…

The ideology of community college leadership dominant in the professional literature is examined using discourse analysis techniques. It is concluded that strong, often militaristic description perpetuates an image of leadership that is exclusionary, narrow, and inappropriate for community colleges, which serve diverse constituencies. Development…

Linguistics can make major contributions to the undergraduate liberal arts curriculum, as exemplified in the relationship between linguistics and the English curriculum. The major points of contact between English and linguistics are the areas of stylistics and poetics. In the study of English, linguistics can enrich descriptions of texture…

Linguistics gives the student of literature an analytical tool whose sole purpose is to describe faithfully the workings of language. It provides a theoretical framework, an analytical method, and a vocabulary for communicating its insights--all designed to serve concerns other than literary interpretation and evaluation, but all useful for…

It is argued that bringing the cultures of business, industry and advertising into higher education, in the form of quality assurance systems, goes beyond a healthy challenge to be destructive of many traditional values of university culture. Imposition, and acceptance, of the language of management reflects this phenomenon. (MSE)

This chapter will explore the "shadow curriculum" (a term used by those who question the assumption that direct selling to students who are compelled to attend school is questionable on several levels--ethical, moral, and democratic) and its connection to media literacy. The author first summarizes the kinds of marketing in schools that…