As a college alumni organization designs a World Wide Web site for communication, it should consider why it is creating the site; features that will appeal to its audience; the effort it will take to keep information timely; adding to the site's value by offering useful, interesting information not available anywhere else; and touring other sites…

Several ways in which colleges and universities without direct access to the Internet can make use of its services are offered, including establishing an account with a commercial vendor, using inexpensive local providers, and connecting through nearby campuses. (MSE)

Increasing use of computer networks such as the World Wide Web makes it necessary for colleges and universities to formulate policies concerning institution-related postings. This involves designing institutional pages that are well-formulated, accurate, and in compliance with state and federal laws, and establishing policy that allows for some…

Strategies used by five schools, colleges, and university libraries to thank major donors personally and sincerely are described, including a photo album of the gift's results, active donor participation in planning the facility donated, presenting a crystal etching of the building funded, posting of recognition on the World Wide Web, and a…

Tips are offered to college alumni directors and campus computer experts for communicating with each other regarding the institution's World Wide Web page. They concern making needs and capabilities clear and understanding the role of the other professional. (MSE)

College and university initiatives to recruit students through the Internet are described. Issues discussed include the kind and quality of information made available, different means of accessing it, and responding to user requests. Techniques for publishing on the World Wide Web and reaching the appropriate Internet audience are offered. (MSE)

Ways to improve the efficiency and effectiveness of communication and record-keeping in college and university planned giving programs are outlined. Simple techniques are offered for using laptop computers, planned giving software, and institutional databases to improve access to information during travel and on campus. (MSE)

A variety of strategies for college public relations professionals to improve communication with the news media is offered, based on the experiences of a number of institutions. They include providing a workshop about the institution for reporters, personal contact between administrators and reporters, making information about the institution…

Three high-technology approaches are suggested to make college and university development efforts more efficient: (1) use of automated systems for phonathons; (2) use of local area networks to speed access to databases; and (3) exchange of information on electronic bulletin boards. (MSE)

Advice on gathering information about foundations for college fund raising is offered. Information sources should be evaluated based on cost, quality, reliability, completeness, and ease of use. Noncommercial and commercial sources can both be useful. (MSE)

Services that colleges and universities can offer to support alumni job placement and career development are noted, and practical suggestions for creating, administering, and advertising them are outlined. Program ideas include seminars, career-development courses, career placement, counseling and resume services, electronic services to support…