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Briggs, Sarah F. – Currents, 1986
A step-by-step guide to conducting readership surveys by computer is presented. Planning a computerized survey, handling the responses, and analyzing the data are discussed. (MLW)
Descriptors: Alumni, Computers, Data Analysis, Higher Education
Willmer, Wesley K. – Currents, 1985
A study to provide some measurable benchmarks of the advancement process at small colleges is described. Data are presented on budgets, spending per function, professional staff, chief advancement officer, support staff, recruitment costs, fund-raising revenues and costs, and developing institutions. (MLW)
Descriptors: Budgets, College Planning, Costs, Data Analysis
