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LaSalle, Patricia Ann – 1991
This monograph examines college and university magazines aimed at alumni and designed to promote the institution and enhance its image. The first third contains three chapters. The first chapter reviews the evolution of these publications from their start in the late 1800s to today. The next chapter addresses questions of a magazine's role,…
Descriptors: Alumni, Colleges, Editing, Editors
Barbalich, Andrea – Currents, 1992
In a question-and-answer format, campus alumni magazine editors comment on the value of a letters column, specific policies concerning what is printed, handling of controversial letters, and methods for eliciting strong reader response. (MSE)
Descriptors: Administrative Policy, Alumni, Attitudes, Dissent
