When events or circumstances (war, conversion to coeducation, class size) have disrupted college class cohesiveness or alumni identification with a class or institution, creative planning can bring them back to campus. Segmentation into interest groups may also unite alumni with each other and the institution. (MSE)

Young college alumni have characteristics making it difficult to involve them in alumni activities: age, lack of money, lack of time, frequent moves, family responsibilities, and possibly intimidation by older alumni. Encouraging the involvement of young alumni means changing their beliefs, letting them develop their own programs, designating…

Colleges' innovative efforts to bring alumni to campus for reunions illustrate how effective provocative promotions can be. Ideas include a game theme in brochures (Lewis and Clark College, Oregon), distribution of a 40-minute video (Gilman School, Maryland), class-targeted brochures (American University, District of Columbia), and a four-mailing…

In a question-and-answer format, campus alumni magazine editors comment on the value of a letters column, specific policies concerning what is printed, handling of controversial letters, and methods for eliciting strong reader response. (MSE)

A bad attitude can sabotage recruiting volunteers. After examining attitudes, alumni administrators need to set goals, make plans, write job descriptions, recruit the right people for the job, and delegate properly. Ways to ensure good continuing relations are offered. (MLW)

When an institution changes its name, adjusts enrollment patterns, merges with another institution, or undergoes any major change affecting its identity, alumni and donors signal their feelings through their giving. Careful attention must be paid to donor perceptions. (MSE)

Development and application of the Educational Institution Image Instrument, designed to assess alumni perceptions of a higher education institution, is chronicled. Results showed it is a highly reliable scale containing five significant and interpretable subdimensions when applied to a random alumni sample. Implications for image measurement and…

A survey of 133 college alumni association directors investigated trends in chapter organization and services. Results revealed new emphases on community service and continuing education to appeal to a younger, more diverse, more career-oriented membership. Although chapter social activities continue, they are less emphasized. (MSE)

Value is the benefit derived from an enterprise's assets by its stakeholders. For colleges and universities, value is derived by students, faculty, staff, other knowledge seekers, alumni, donors, suppliers, and stakeholders. They derive value through experiencing the institution's programs, services, knowledge assets, and other resources. This…

A survey of alumnae of three Catholic liberal arts colleges investigated applicability of a theoretical model proposing that selected demographic, background, and opinion variables would affect alumnae giving. Results indicate that most of the demographic/background variables studied had only weak to moderate correlation with giving patterns.…