Ways in which to revive and promote creativity in campus activities programming are offered. Specific steps to take, particularly in committee meetings, to energize individual thinking and group processes and to improve programming and publicity are detailed. (MSE)

This booklet discusses creativity and provides suggestions for instigating and implementing creativity in organizational settings. Specifically, the booklet discusses practical creativity (also called targeted innovation), an approach to generating ideas especially suited to organizational problem-solving. The targeted innovation process,…