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Marketing: Managing the Marketing Mix. Courseware Evaluation for Vocational and Technical Education.
Download full textFleming, Lian; And Others – 1987
This courseware evaluation rates the Marketing: Managing the Marketing Mix program developed by Control Data Limited. (This program--not contained in this document--is designed to introduce decisions made by marketing managers during the implementation phase of marketing.) Part A describes the program in terms of subject area (marketing, decision…
Descriptors: Adult Education, Business Administration, Computer Software Reviews, Courseware
