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Download full textDesmond, Roger Jon; Bezzini, John – 1980
A study investigated how the attribution of a problem solution to an individual or group affects the consumer's perception of the solution's quality. Based on the tendency to support group decision-making (Hydra phenomenon) it was predicted that decisions attributed to groups would be perceived as higher in quality than those made by individuals,…
Descriptors: Communication Research, Communication (Thought Transfer), Credibility, Decision Making
