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Christ, Rick – Currents, 1998
College and university fund raisers are encouraged to test various strategies for direct-mail solicitation by comparing variations of five factors that influence direct mail response: copy; timing; package; offer; and list. Suggestions include forming a hypothesis, testing one variable at a time, choosing test and control groups carefully,…
Descriptors: College Administration, Comparative Analysis, Donors, Fund Raising
Peer reviewedEscovitz, Alan; Augsburger, Arol – Optometric Education, 1992
A survey of 1,775 Ohio health care providers in 5 disciplines concerning the demand for professional continuing education is reported. Results indicate that program content, date, time, and location are the most important factors influencing program attendance. Specific comparisons are made between optometry and other health care professions. (MSE)
Descriptors: Allied Health Occupations, Attendance, Comparative Analysis, Educational Needs
