In an interview, Dorothy A. Durkin, a successful marketing specialist at a major university's school of continuing education, discusses her approach to marketing, specific strategies, and techniques for using and storing information. She offers five guiding principles for reaching prospects personally and persuasively. (MSE)

The decision to open a University College at Creighton University is discussed. A Task Force on Nontraditional Students was set up to review the possibility of establishing a continuing education program. A list of 18 issues and questions for discussion is provided. (MLW)

This guide is designed to provide information, advice, and programming strategies that historically black colleges and universities (HBCUs) might use to enhance the involvement of their continuing education programs with community economic development. It includes a review of the literature on successful higher education-economic development…

Three models (structural, social, and personal) giving insight into factors that promote or inhibit change in higher education institutions are described, and themes in which the models support and complement each other are discussed. The models are then applied to the rapid expansion of continuing education in a traditional university.…

This comprehensive guide to effectively marketing continuing education programs and courses consists of the following chapters: (1) "The Strategic Role of Marketing for Organizational Success" (Robert G. Simerly); (2) "Integrating Marketing into Strategic Planning" (Simerly); (3) "Learning More about Your Market: Sources and Uses of Data" (Dennis…

Alumni continuing education programs can be self-supporting, but they will not thrive unless faculty and administration appreciate their intrinsic value. Garnering ideas and support from the campus community can be invaluable. The alumni program director's goal is to show that continuing education is an extension of the institution's primary…

Recommendations for program development with reduced resources include maintaining a quality-conscious approach to academic program development; appreciating and exhausting the entire institutional management process; making proactive use of resources; and finding and using the parallels between program planning and career development. (MSE)

This guide is one in a series of publications addressing a variety of topics related to both management and instruction in continuing education. Based on an earlier study, the guide shows how a number of effective continuing education managers have turned the challenge of survival into opportunities to become valued parts of their institution. Of…

Distance learning programs, services and clients since 1975 at California State University, Chico, are described. Background, funding, and the teleconferencing network are discussed. (CW)

Market research, important for professional renewal, is a critical part of continuing education program planning. It includes attention to learning needs and learner motivation to participate in continuing education. Informal market research makes use of internal sources, such as enrollment data, program evaluations, policy statements, and staff…

Alumni associations wishing to attract younger graduates with their programming may find they need to assess the interests and needs of this group carefully including their reasons for participating in continuing education programs, time constraints, travel costs, family responsibilities, and professional development needs. (MSE)

A survey of 133 college alumni association directors investigated trends in chapter organization and services. Results revealed new emphases on community service and continuing education to appeal to a younger, more diverse, more career-oriented membership. Although chapter social activities continue, they are less emphasized. (MSE)

Predictions from alumni directors for alumni administration in the next decade include: need for new sources of revenue, changes in demographics that will require changes in program content, more time and money for continuing education programs, use of communication technology, liability insurance crisis, alumni associations run more like…

In this discussion of managing continuing education credit programming units, three themes emerge. The first theme is that unit administrators must rely upon leverage, or influence, to coordinate programs effectively and to gain the institution's acceptance of policies and procedures that support the credit programming unit and the adult learners…

This handbook is designed to be used by senior local education authority (LEA) and college managers and training officers responsible for the production of non-advanced further education (NAFE) development plans and annual programs in Great Britain. It focuses on key areas related to the provision of equality of opportunity for ethnic minorities.…