A general research analysis model that can be used by colleges and universities is presented. The model may be useful to institutional leaders with no formal training in marketing and can assist in understanding the delicate interaction between activities and components critical to the overall marketing process. (Author/MSE)

An enrollment-driven model for estimating instructional costs is presented in this paper as developed by the Western Interstate Commission for Higher Education (WICHE). After stating the principles of the WICHE planning system (i.e., various categories of data are gathered, segmented, and then cross-tabulated against one another to yield certain…

Enrollment management differs from admissions in its concern for students at every stage of their association with the college. As such, it must address retention issues. Academic advising can contribute to improved retention, but to be effective it must be appropriate. A number of advising models are currently in use. (MSE)

To address the need for teachers of color, an enrollment management model was used for recruitment and retention at a midwestern university. Recruitment, admissions, registration, student progress, advising, and placement services were integrated in the plan, representing total institutional commitment to remove barriers to success for this…

Integrated school psychological services were implemented 12 years ago in the Greeley-Evans Public Schools by combining the positions of school psychologist and school social worker and placing each professional in an elementary school full-time. After 5 years, services were expanded to secondary schools such that all schools had a full-time…

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

This brief report summarizes a monograph of the same title. Evidence of increasing interest in high school-college partnerships is presented. Among the reasons cited for renewed interest are: changing student population, students' frequent lack of skills preparedness, and the awareness of a need for new models of inservice staff development for…

A strategic planning model for enrollment-dependent private colleges is offered. Essential components include an active, creative admissions office, a market-sensitive academic program, a financial buffer, a disciplined budget system, and coordinated leadership from the president, academic programs, admissions, and the finance office. (MSE)

The trend toward greater state regulation of public higher education is discussed, along with alternative structures or models for state financing of public institutions. The situation in Washington State is briefly described as an illustration. It is proposed that interests of the state, college, and student can be enhanced by allowing colleges…

If educational institutions are to experience continued growth in times of declining enrollments, they must develop an organizational concept of enrollment management which incorporates all institutional areas in its activities. At the base of an effective enrollment management system is institutional research, which should focus on market…

A study was conducted at Westchester Community College in Valhalla, New York, to examine the impact of an integrated admissions and counseling program on student satisfaction, retention, and academic performance. Students participating in the program underwent a series of meetings with a counselor, including preadmission sessions, program…

This guide comprises a summary of the development of and materials for use in the implementation of a research-verified model training program to help high-risk students complete postsecondary education programs. Discussed first is the original pilot project that was implemented to serve the high-risk postsecondary vocational students entering the…