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Impact Measures for a Marketing Intervention Strategy at a Two-Year College.
Donsky, Aaron P.; And Others – 1986
In fall 1983, Dutchess Community College (DCC), Poughkeepsie, New York, implemented a strategic planning process which ultimately resulted in the development of short- and long-range marketing plans. The initial marketing approach began in spring 1985 and was directed toward a pilot project to affect summer 1985 enrollments utilizing a market…
Descriptors: Attendance Patterns, College Attendance, Community Colleges, Enrollment Influences