Emory University (Georgia) has advanced its fundraising by leveraging a $2 million challenge from the Coca-Cola Foundation. The school publicized the challenge, made the case for an added incentive to give, and integrated advancement functions to get greater results. Challenge grants can come from industry, foundations, and alumni; and careful…

Four major trends in corporate funding that may be seen as problems for higher education are outlined. Trends include corporate downsizing, decreased corporate giving, fewer one-time gifts, and increased emphasis on elementary secondary education. Specific examples are given of institutions turning these potentially negative trends into…

Three categories of issues about which universities and industry often differ in research agreements are discussed: (1) major philosophical differences between universities and for-profit organizations; (2) complex intellectual property law and regulations of such forms as computer software and biological materials; and (3) differences in drafting…

The role of state government in university-industry research cooperation should be expanded. It is the states' responsibility, more than the federal government's, to foster effective and expeditious use of scientific and engineering resources in relation to the civilian economy, and the states must foster organizational arrangements to support…

The major concerns in university-industry research relationships, discussed from an industrial viewpoint, include: research and development (R&D) within the firm, for an industry, and for a society; types of R&D organizations; working with universities and government labs; potential problems; and possible directions for the future. (MSE)

Success in university-industry cooperative ventures depends on (1) a mutual understanding of the parties' needs and expectations from the outset, (2) understanding of individual responsibilities in collaborative efforts, (3) policy to accommodate both security and publication of results, (4) mechanisms to avoid divisiveness, and (5) scientific…

Universities should embrace university/industry relationships because they benefit both the institution and society. As such relationships evolve, the university should continually review its policies. The model used by Wake Forest University (North Carolina) for routinely reviewing research agreements is presented to assist other universities in…

Ways to develop and manage partnerships between colleges and industry are discussed. The broad educational, economic, social, and political contexts supporting such partnerships are reviewed, along with the important supporting roles of government and third parties. The dynamics of different partnership arrangements are examined, including…

Industry-supported university-based research projects are increasing and are to be encouraged; however, policies should be carefully considered, especially those concerning conflicts of interest and commitment, and communication should continue to be improved. (MSE)

Advice on prospect research to help colleges raise more money from major donors is provided in 14 chapters, and 15 sample forms for processing research are appended. The advice covers how to discover prospects' interests and assets, and the potential match of a donor to the college's needs. Chapters address: collecting, organizing, and evaluating…