A comprehensive information resource management system is the key to the future of quality data management. Instituting and developing the system requires a major commitment from institutional leadership. The institutional researcher can take steps to solve some of the initial problems and increase institutional awareness for the systems'…

Although each higher education institutional research office has a unique style and mission, their commonalities suggest guidelines for establishing effective units, including placement high in the organizational structure, consistent attention given to first-order data responsibilities (collection, reporting), attention to institutional needs, a…

Without feasible integration strategies, the institutional researcher and decision maker remain isolated from each other, to the ultimate disadvantage of the higher education institution. Practical and achievable strategies for the researcher include knowledge of the institutional climate and norms, developing communication skills, and practicing…

Statistical modeling provides a method for colleges to use alumni-development information to create an equation predicting who is likely to respond positively to fund-raising appeals. This can make fund raising more cost-effective, provide higher returns on minimal investment, provide results quickly, and improve competitiveness. Resources…

While the electronic fact book will not replace the paper variety used by colleges and universities to disseminate institutional information, there are a number of uses for the electronic format, which accommodates both quantity and currency of information. Considerations in producing an electronic fact book are discussed, and a seven-day process…

Performance measures are discussed for assessing organizational effectiveness in nonprofit organizations including institutions of higher education. With hundreds of possible measures, ratios, and data available, the nonprofit manager must select measures that portray the institution's condition and performance. A process and rationale for…

Key elements of public relations that may apply to the university research environment and lead to greater financial support for research activities are outlined, and examples from the private sector are used to explore the relationships between public relations, organizational growth, and financial stability. Practical suggestions are offered for…

A discussion of focus groups in college marketing planning looks at the applicability of the approach, describes important considerations in focus group research, and provides step-by-step guidelines for conducting such groups. The technique's advantages are illustrated in an actual case in which the approach saved valuable institutional…

To increase the value of administrative information for universitywide decision making, the office of institutional research at Virginia Polytechnic Institute and State University has undertaken a project to standardize data elements and codes across all administrative systems and institutionalize an ongoing standardization process. (Author/MSE)

As scrutiny of intercollegiate athletics programs increases, a likely means for evaluating athletics programs is self-study. This method can be valuable in enhancing internal decision making, help assure the institution and others of the integrity of the evaluation process, focus on key issues before they become problems, and improve campus…

This article proposes a conceptual decision-making framework for college and university offices of institutional research during times when budgetary retrenchment and reallocation of resources is necessary. Key issues the office should consider include understanding the institution's purpose, strategy selection, evaluation activities, student…

Three models for college and university decision-making about scarce resources are outlined: (1) shared governance, (2) corporate management, and (3) total quality management. Two underlying principles of all the models are, first, that faculty are the heart of the institution and, second, that successful institutions are governed through the…

Priority given to enrollment management at the University of Hartford (Connecticut) has created demands for better information about prospective student markets, admissions selectivity, enrollments, student adjustment, retention, and graduation rates. The planning and institutional research office used fourth-generation software, microcomputers,…

Different approaches employed to automate the administrative recordkeeping processes within academic departments at three University of California campuses are contrasted: the University of California at Berkeley, the University of California at Los Angeles, and the University of California at Santa Barbara. The results are based on campus…

A survey of 49 university and other research administrators investigated attitudes concerning research productivity and measures to assess it. Results are compared with those of an earlier survey of research scientists, including a rank-order comparison of the relative importance of a number of productivity measures. Implications for demonstrating…