College and university public relations professionals have cultivated faculty volunteers and developed new ways to bring the classroom to alumni by involving faculty in homecoming, reunion activities; requesting nominations for alumni awards; informing faculty how their participation affects former students; socializing with faculty to discover…

An informal survey of 19 media relations firms whose clients include schools, colleges, and universities revealed that institutions can contribute most to the success of the consultant-client relationship by planning, establishing goals and expectations, building a team, and identifying worthwhile stories. (MSE)

Five college presidents who were previously development officers tell what they have learned about the roles, including the importance of maintaining a vision for the campus; pressure on a college president to succeed in many areas and difficulty of scheduling; and the crucial role of mutual support in the development effort. (MSE)

Seven personality types, and corresponding work styles, are described and ways to foster their creativity in the context of the college/university advancement office are suggested. Managers are urged to lead staff members to develop talents, allow them to do so, and help them move to the next level of achievement. (MSE)

Analysis of administrators' social styles is discussed according to behavior theory. The analysis can be used as a tool for research administrators to use in gaining acceptance of innovative ideas at higher administrative levels. (MSE)

A professional, effective, and efficient college alumni office is the key to linking loyal alumni and campus. A wise alumni administrator will also increase alumni participation through communication, become involved and influential in campus affairs, gain the support of the president, and offer a program valuable to constituents. (MSE)

Advice to help a college or school development officer work effectively with a new chief executive officer includes participating in the search, making early contacts with the new administrator, coordinating working styles, keeping staff informed and comfortable with new processes, and launching new fund-raising initiatives as soon as possible.…

Eight steps to use in promoting the alumni office on campus and create lasting ties with other campus offices are outlined. They include keeping in personal contact with campus colleagues, staying involved in campus programs, keeping the top administrators and campus informed of activities, garnering support, being professional, keeping current.…

Discusses the role of the chief information officer (CIO) of a college or university, including such issues as: addressing institutional goals and mission; administrating organization and climate for leadership; accepting responsibility; cooperating; communicating information technology's role in the institution; understanding the role of funding;…

Campus activities programmers are offered advice on making the most of what they learn at a convention, including some hints for organization before the convention, suggestions for dealing with agents and other schools and for taking notes, and ideas for follow-up. Special attention is given to cooperative buying agreements schools may make with…

Student activities administrators are offered guidelines for managing others, including being aware of assumptions about working with others; acknowledging that people's views, preferences, and needs do not always coincide with one's own; learning about staff's individual differences and preferences; engaging in dialog; paying attention to…

Successful alumni travel programs require good organization, careful targeting, and attention to detail. Planning includes understanding audience demographics, choosing an appropriate tour, knowing current travel trends and constraints, selecting the best host for the group, calculation of costs and tax limitations, choosing a good agent, and…

A former corporate public relations (PR) professional shares strategies for communicating and cooperating with the chief executive officer, and particularly for coping with differences in perceptions of the public relations officer's role. Basic attributes of a successful PR professional are outlined: good communication skills, an analytical…

Interviews with 51 librarians and 40 computer-center administrators at smaller colleges found that they face similar challenges in providing services and seeking economies but are uneasy about formal structural changes that bring their operations closer together. Reasons for their concern and implications for college administration are discussed,…

The University of Massachusetts/Boston's program of short- and long-term orientation, organizational communication, career development, and professional recognition for administrative support staff is described. (MSE)