Linguistics can make major contributions to the undergraduate liberal arts curriculum, as exemplified in the relationship between linguistics and the English curriculum. The major points of contact between English and linguistics are the areas of stylistics and poetics. In the study of English, linguistics can enrich descriptions of texture…

It is argued that bringing the cultures of business, industry and advertising into higher education, in the form of quality assurance systems, goes beyond a healthy challenge to be destructive of many traditional values of university culture. Imposition, and acceptance, of the language of management reflects this phenomenon. (MSE)