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PDF pending restorationYoung, Michael E.; Reyes, Pedro – Journal of Student Financial Aid, 1987
A model of student enrollment behavior based on the concept of consumer choice is proposed as an alternative to traditional models of college choice. (MSE)
Descriptors: College Applicants, College Choice, Consumer Economics, Enrollment Influences
Peer reviewedSines, Robert G., Jr.; Duckworth, Eric A. – Journal of Marketing for Higher Education, 1994
It is argued that colleges and universities need to understand the importance of customer service in student retention, particularly in a competitive marketplace. Customer service concepts that work in the private sector are seen as useful in higher education, and a model is proposed. (MSE)
Descriptors: College Administration, Competition, Consumer Economics, Higher Education
