When crisis strikes, internal audiences at institutions of higher education need accurate information which depends on groundwork laid during good times. Key principles for emergency communication include predicting disasters by reading internal warning signs; preventing a potential crisis from growing; and preparing for smooth communications…

Suggestions for making the academic planning process at the higher education level more productive include being realistic about what can be accomplished; carefully reviewing past planning efforts; preparing others for change; structuring change over time; and tailoring the model to the circumstances of the changes to be made. Substantive…

The experiences of several colleges and universities in expanding, streamlining, and enhancing alumni association regional programs are presented. Issues discussed include event attendance, offering services efficiently, conducting focus groups, designing events and selecting speakers, and communicating with leaders and members. (MSE)

Large, flashy college fund drives may be falling out of favor with alumni and friends of the institution. Advancement professionals recount their experiences and suggest ways to adapt campaigns to new needs and environments. Inherent problems with large campaigns are enumerated, and the importance of clear communication to audiences on and off…

Rensselaer Polytechnic Institute (New York) has coordinated a comprehensive fund-raising campaign with special emphasis on several regions of the country. Each regional component is a miniature of the overall campaign. Planning strategies include regional analysis, adaptation of the usual development resources, volunteers and staffing, good…

This workshop investigated how managers can evaluate, select, and effectively use information resource management (IRM) tools, especially data dictionary systems (DDS). An executive summary, which provides a definition of IRM as developed by workshop participants, precedes the keynote address, "Data: The Raw Material of a Paper Factory,"…

Colleges and universities can use electronic services such as bulletin boards and electronic mail to both reach out to and keep in touch with alumni. Such services are already being used with some success. Many institutions will find that the technology is already in place on campus. (MSE)

For colleges and schools concerned with the image they project to the public, guidelines for creating and presenting a graphic identity, particularly for fund raising, are offered. Design principles include creating a unified communications program, accurately reflecting the institution's mission and spirit, inspiring confidence in workers and…

Focused on the practical tools that education leaders can use to improve communications with their own colleagues, with parents, and with the general public, this guide can be used by school districts and states to organize their communication efforts strategically to build public support. The guide includes step-by-step information to develop a…

At Clarion University of Pennsylvania, the campus activities programming board and a student organization adopted a joint publicity program for campus events. Benefits and drawbacks of the arrangement are outlined. For other colleges, it is suggested that the college communications department be a source for developing similar cooperative…

As colleges face budget reductions, they must consider the substantial hidden costs of unemployment benefits for terminated part-time faculty. Planning a sound program of benefits management that includes cost containment requires the cooperation of personnel director, chief financial officer, and chief academic officer. (MSE)

The process that Kenyon College (Ohio) used in researching development of a campus-wide information system (CWIS) is outlined, and the most important issues to be considered in launching a successful CWIS are identified, including resources, needs, ownership, access, personnel, content, policy, design, staffing, marketing, and ongoing development.…

The paper describes a critical peer review developed at Napier Polytechnic (NP) of Edinburgh, Scotland for the evaluation and monitoring of its courses. Illustrations of the system are based on the accounting courses offered by the Department of Accounting and Law. The paper first describes the creation of NP from an amalgamation of two colleges…

Planning for a computer use "help desk" at Kenyon College (Ohio) was constrained by very limited resources. However, careful and thorough planning resulted in a low-budget, homegrown, but highly effective facility. Staffing, training, staff communication, and marketing the service were essential elements in its success. (MSE)

In 1994, the information technology organization at Indiana University, Bloomington, undertook a major computing technology conversion that affected 40,000 people. The project is described, and factors contributing to its success are discussed, including system architecture, marketing and customer communications, and migration of information…