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McNay, Linda Wise – Currents, 1992
Emory University (Georgia) has advanced its fundraising by leveraging a $2 million challenge from the Coca-Cola Foundation. The school publicized the challenge, made the case for an added incentive to give, and integrated advancement functions to get greater results. Challenge grants can come from industry, foundations, and alumni; and careful…
Descriptors: Alumni, Cost Effectiveness, Donors, Fund Raising
Strand, Bobbie J., Ed.; Hunt, Susan, Ed. – 1986
Advice on prospect research to help colleges raise more money from major donors is provided in 14 chapters, and 15 sample forms for processing research are appended. The advice covers how to discover prospects' interests and assets, and the potential match of a donor to the college's needs. Chapters address: collecting, organizing, and evaluating…
Descriptors: Agency Role, Business, Donors, Financial Support
Worth, Michael J., Ed. – 1993
This volume offers 36 papers on higher education fundraising. Major topics treated are the development function, foundations of fund raising, annual giving, major gifts, campaigns, corporate and foundation support, special constituencies, managing development programs, special considerations for institutions, and special considerations for the…
Descriptors: Athletics, Corporate Support, Donors, Educational Finance
