A model using four categories of college applicants (enrollment deposit paid, deposit not yet paid, applicants not yet admitted, and those who have not yet applied) that allows forecasting of freshman enrollment from any point in the admission process and simulates the effects of trends and strategies on enrollment is outlined. (MSE)

The strategies used by a variety of colleges to involve alumni in student recruitment efforts are described. These include awards programs, scholarships, talent scouting, college nights, interviewing, special events, and communication with prospective or incoming students. The importance of training and communication in the alumni-recruitment…

A Trinity University (Texas) study identified a strong correlation between campus visits by admitted applicants and the proportion of admitted applicants who matriculated there. It is suggested that college marketing strategists consider the important role of this sales promotion device. (Author/MSE)

This article proposes that providing an 800-number for prospective students who want additional information may be a cost-effective means for colleges and universities to enhance student recruitment efforts. The use of service bureaus that provide this service is discussed, and administrative considerations are explored. (MSE)

The Pennsylvania State University national alumni admissions program involves alumni in direct recruitment of undergraduate students. This is a major service to the institution, increasing friends of the college and contacts with organizations, clubs, local high schools, and prospective students. Most important, it provides local contacts for…

A study of applicants to an urban public university investigated the effect of scholarship size on attendance and persistence, impact of scholarship students on the school, and potential effects of different distributions of scholarship funds. Results suggest institutions using large scholarships should examine yield and persistence rates. (MSE)

A survey of almost 150 colleges and universities found many are beginning to use integrated marketing approaches. Institutions report the most significant increases in all targeted areas (annual fund, applicant pool, enrollment yield) when their integrated marketing programs have the support of an alumni or trustee committee. Other findings…

A computer application was designed to facilitate the management of inquiries about admission to a doctoral program for school administrators. The application makes possible the storage, accession, and manipulation of applicant data and information for marketing and recruitment purposes. The application was needed because inquiries were being…